So many clients ask me, “How do I define my brand?”
To define your brand is like a journey of business self-discovery. If you are not versed in marketing and promotion, this can be somewhat difficult and time-consuming. At the very least, you should be able to answer these questions:
What is your company's mission and vision?
What are the benefits and features of the products or services you offer?
What do your customers and prospects already think of your business?
What qualities do you want clients to associate with your company?
So, do your research. Learn the needs, habits and desires of your current and prospective clients. And don't rely on what you assume they think; find out what they think. And how do you do that? Ask. You can easily slip this into a conversation with a client or even a prospective client.
Because defining your brand and developing a brand strategy can be complex, consider using the expertise of a professional. You might also tap a mentor from a nonprofit small-business advisory group like SCORE or a Small Business Development Center.
Don’t delay, start your branding journey today and get your business flourishing.